Quite simply, we stand for something. In today's highly competitive environment being all things to everybody translates into lacking depth, being next best, and plainly not cutting it. In food terms, would you go to your favorite local pizzeria for the broiled lobster? There is something special about going to a place because they offer something extraordinary and will go beyond the norm. People run to Little Italy for Italian food, Baltimore for the crab cakes, New England for the clam chowder, Philadelphia for cheese steaks, New Orleans for the gumbo, Austin for Tex Mex, and so on for good reason. It is not by coincidence that we frequent such favorite venues but driven by specialization and an understanding of one's identity.
Strat360 works for you
As we presented during the Spring 2010 MRA (Marketing Research Association) conference, people do not radically change patterns of behavior. Instead, we change the tasks associated with carrying out the overall behavior. One simple example, which we can relate to our everyday lives, is listening to music. We have listened to music for ages but the way we listen has evolved...vinyl records, reel-to-reel tapes, 8-tracks, cassettes, CD's, MP3's, web-based services. Yet, at the end of the day, we are still listening and enjoying music.
The same can be said on how we conduct business today. Back in the day, cooperative marketing was a way that farming and agriculture suppliers cooperatively worked together for the customer. By each entity staying true to their area of expertise, the customer benefited and the allied businesses capably delivered on their value proposition. In fact, when we think back to businesses for which we were customers, we recall a time of superior customer service. There was no other way to conduct business successfully; the mindset of a business owner revolved around the customer being king or queen. It was all about listening and engaging with customers to make their experiences personal and right.
The Strat360 model possesses similar principles while having been refreshed to take advantage of tools available today. We bring this to bear by having worked with many great high tech organizations. Such experiences have provided background in knowing how to best apply state-of-the-art ways to meet client goals.
Our extensive network, comprised of best in class partners within their area of expertise, is second to none. One important distinction from others claiming to employ this model is that we do not own shares or invest in our partners' organization. There is no conflict of interest. We maintain the ability to objectively focus on taking a 360 degreecustomer advocacy view while knowing that operational aspects of a project are being done efficiently and accurately.
In addition, our experience in working in an operational capacity has proved priceless. We know true market value along with understanding methodological pros and cons. In the end, we understand what it takes to deliver action-oriented deliverables.
Going full circle
The Strat360 view is highly integrated and goes full circle in answering objectives efficiently and with accuracy. Each step along the way is accomplished with thoughtfulness and client engagement. After all, the most elegant design and analysis are rendered meaningless if not executed with precision. At the end of the day, not even high powered analytics can offset flawed sample design or poor execution. We possess real-life, hands on experience in conducting fieldwork. Interfacing with customers, whether through more traditional means or social media, provides compelling insight. When properly applied, these highly integrated inputs lead to action which does in fact work in the real world. Data provides the input whereas insights tell the story.