What do social media and marketing research have in common? Both work best when we are listening effectively. Strat360 is about listening to the desires of customers, prospects, and non-customers in order to develop new relationships and deepen existing ones. Many marketers miss the boat too often. Listening effectively and utilizing what is learned requires objectivity, open mindedness, and well roundedness. There is no room for self-serving agendas. Suggesting a solution prior to determining objectives does not serve customers or clients competently. Reliable solutions can only be crafted once issues are clearly defined. To arrive at credible insight and actions that work in the real world, we believe in meeting objectives timely, accurately, and with the right resources. "Do over" and missteps do not cut it. Welcome to the no fluff world of Strat360.
Customer insight can take on many flavors. At Strat360, we do not promote cookie cutter or one size fits all techniques and then attempt to force them across every situation. When clients express desire for a specific methodology, prior to defining their goals, we have them take a step back. All too often we have heard, "I need focus groups," or "we need a survey," or "we must build a community" or "we must be on Facebook and Twitter." The good news is that these requests are often driven by desires to listen to customers. At Strat360, we understand which diagnostic questions to ask stakeholders in order to determine the most efficient ways in which to answer these objectives albeit primary, secondary, or hybrid research techniques. Our bottom line: answer all objectives accurately, timely and under budget.
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